The PRI Show General Session sets the tone for one of motorsports’ most anticipated weeks, bringing together thousands of industry professionals in a high-energy general session that kicks off three days of racing business at the Indiana Convention Center in Indianapolis. Our team designed and executed the full lighting environment for the event — from bold red and blue uplighting that bathed the ballroom in racing-inspired color, to stage lighting that kept the focus sharp and the energy high throughout the program. The result was an atmosphere that felt as powerful as the industry it celebrates — commanding, polished, and built for the moment.
PRI Conference
